My entrepreneurship idea is to create a make-your-own burrito restaurant. I am a hospitality management major, so this directly relates to the field I want to pursue in the future. The restaurant will be informal- you have the option to stay and eat or take it to go. I got the idea from my favorite frozen yogurt place in New York City- 16 Handles. 16 Handles has the same idea in that you dispense the yogurt and put the toppings on yourself. I really like this idea because whenever I go to Chipotle they never make the burrito the way I want it. This way you can customize the burrito with everything you want and however much you want. At the end of the line there will be someone to wrap your burrito- in case you need help. Then you will place the burrito on a scale to see how much it weighs; depending on what kind of meat you get you will be charged accordingly.
In relation to social media, more specifically twitter, we will have an active twitter account. We will use the twitter account to supply customers with daily specials and coupons. This will make people want to follow us on Twitter in order to save on their food. Another good idea is to have a “salsa of the day”. Everyday of the week there will be a different salsa and people can find out about what the salsa of the day is by following us on Twitter.
We can also you the twitter account to follow other competitor restaurants; this would be helpful to know what other restaurants are doing to get more business. Since this is a unique idea there isn’t much competition, however, quick service restaurants like Chipotle and Qdoba are in the same type of business. It is very important to know where competitor restaurants stand and to make your restaurant stand out, which can be successfully done via twitter.
